web content and copywriting examples

Digital content and copywriting for print & broadcast.


I write online animation scripts, TV ads, print and all kinds of good stuff to inform, sell or educate.


 Watch the animation.

Online animation script written for Scottish Enterprise.

Video content case study >

 See the campaign.

Campaign copywriting and ideas for the world-renowned, maverick whisky makers of Dufftown. 

Brand writing case study >

SDI infographic logo grey

Infographics to promote trade between Scotland and nine other countries.

Infographic content case study >

 Improved response for Vets Now.

Tone of voice as employer branding for a UK emergency vet chain.

Employer branding study >

 Watch the ad.

TV ad script for Scotland's favourite family newspaper since 1914.

TV ad writing case study >

 How we helped FSS.

Website copy for a brand new public sector food body.

Web copywriting case study >

 Retail marketing leaflet.

In-store leaflet copywriting for Wiseman Dairies, part of international food business
Müller.

Retail writing case study >

 Voice for Future Workshops.

Tone of voice for a digital agency that makes apps for premium international brands.

Tone of voice case study >

 Bringing an app to life.

Scripts for 38 different animated characters and associated microcopy, used in an innovative business app.

App copywriting case study >

 How we made the NHS better.

Brand copywriting and creative approaches to direct mail for NHS Health Scotland.

Direct mail case study >

 Naming a new home show.

Brand name creation and advertising material for a brand new eco-home show. 

Brand naming case study >

Press ad copywriting for Direct Holidays

Advertorial press ad for Direct Holidays. 

Press ad case study >

Copywriting for OVD rum shopper marketing.jpg

Copywriting and point-of-sale ideas for Scotland's number one dark rum. 

Point-of-sale case study >


Check my availability.


I write everything from blog posts to press ads for all kinds of organisations. So if you need to book a good writer, here's a handy form:

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What's your name?