Tone of voice is about putting across some personality with words. Fluff knew that, and so do I. And that's the approach I bring to your copywriting.

You don’t have to be a glitter-spangled disco kitten of a brand to have tone of voice work for you. Whoever you are, you can convey so much just by using words properly.

The important thing to remember about tone of voice copywriting is to be honest. Your tone should come from a solid fact about your business, or you’ll just sound silly.

Writing is speaking. It merely happens to be seen instead of heard. But if you still want your copy to sound like everyone else, I recommend you stop reading now - I really can’t help you.

Still here? Good. Take a look at some tone of voice examples.