How do you sell a package of TV, broadband Internet and telephone to students? Well through the medium of toast naturally – students love it. We wrote the words to be a little bit cheeky, giving them something they’d pass around the house and find amusing. A ‘burned toast’ follow-up suggested they shouldn’t leave it too late to grab the deal. Response rates were high, meaning a good deal for lazy* students, and a happy client.

*The Word Department is sure that many
students are conscientious and hardworking. Don’t write in.