Glenfiddich needed words for point-of-sale materials to promote their single malt, with its existing strapline of “Inspiring great conversation since 1887”. So we wrote from the starting point of there being a free conversation with every glass – this even became a headline in itself.

We also wrote a nice little booklet called ‘The Conversation Piece’, to get people talking in bars. It’s actually a mini-script, to be used by two people, and featuring some of the smartest and wittiest comebacks in history.