Bouncy, bubbly Branding Boutique are a branding consultancy who genuinely enjoy what they do. So when they asked us to write their website, we told them it would be a crime if this first point of contact with them didn’t reflect their friendly, enthusiastic nature. The result is a site that sounds just like the people who work there, and makes the reader feel welcome.

Tone of voice should come from the natural attitude of the company, and this site is a great example of how effective that can be when you get it right. Think on.