website copywriting

for branding boutique

 

Copywriting for websites has a reputation for being a bit mechanical. So when this bubbly branding consultancy hired me to write their website, I told them it would be a crime if this first point of contact with them didn’t reflect their friendly, enthusiastic nature.

Whether it's for a brochure or a website, a company's tone of voice should come from the natural attitude of that company, and this site is a great example of how effective that can be when you get it right. Think on.