TV AD

for The Sunday Post

How do you write a TV ad for a Burns Night cookery book, by a cook who is a cartoon character (Ma Broon), without showing her, and without giving her a voice? At the same time, promote the Sunday Post newspaper, who are giving the book away with every copy.

 

Well Robbie Burns was a master of words, so he could probably have made even a recipe for haggis sound poetic. Just add onions, sheep's liver and one copywriter.