We’re firm believers in speaking to specialists. If you want a leak fixing, you hire a plumber. If you want words writing, you hire a copywriter (and maybe another plumber for that plug). And if you want a viral, or you don’t have the first clue about the black art of virals, hire someone like RubberRepublic. They’ve just made this very nice site for JVC and Euro 2008. It’s caused lots of folks to tell other folks about it - much as we just did – so it’s been very effective. We can’t be held responsible for your dip in productivity when you become addicted to it, mind. You’ve been warned.