We’re firm believers in speaking to specialists. If you want a leak fixing, you hire a plumber. If you want words writing, you hire a copywriter (and maybe another plumber for that plug). And if you want a viral, or you don’t have the first clue about the black art of virals, hire someone like RubberRepublic. They’ve just made this very nice site for JVC and Euro 2008. It’s caused lots of folks to tell other folks about it - much as we just did – so it’s been very effective. We can’t be held responsible for your dip in productivity when you become addicted to it, mind. You’ve been warned.

Are we really going forward? Or is business speak actually holding us all back? We think the latter, so you can imagine how disturbed we were when David Beckham came out with "Going forward, who knows?" recently. It's not his fault - clearly the boot Sir Alex ricocheted off his noggin had been spiked with DNA from Sir Alan Sugar's apprentice. But does this mean he's really a key team player now? Will the LA Galaxy and England teams achieve a major paradigm shift? Will Becks really be thinking outside the box?

It's not all bad. We're pleased to say a lot of companies are rejecting corporate speak in favour of sounding like people. They don't adopt a strange way of speaking to their market or audience just because "that's how companies sound", but they find out what they're good at and use their language as a device to carry that idea. Radical notion eh? Run it up the flagpole and see if it gets a salute.