We’re not followers of fashion. That’s why we ignore the trend for corporate nonsense – if words are going to be read by people, they should sound like they came from people. It’s that simple.

We’re not The Word Police either. The Word Police are people like that crabby English teacher who taught you never to use ‘and’ or ‘but’ at the beginning of a sentence (which, incidentally, you can. Go and try it now – we guarantee nobody will be hurt).

We don’t always follow the rules: we’re not afraid to use a conjunction at the beginning of a sentence, and we're happy to calmly split an infinitive without batting an eyelid.

We’re not your average copywriters. We’re The Word Department.